Although there maybe some disagreement from the performance crowd, settling on one-half to one full turn after zero lash isn't as important as adjusting all the valves using the same preload. The only thing that preload accomplishes is to allow the hydraulic lifters to function like hydraulic lifters and maintain zero lash under normal operating conditions. If you regularly twist a motor tight, stoplight-to-stoplight, then use less preload. If your after extended service intervals, adjust to one full turn.
Additionally, whether you complete the adjustment running, or just barely remove the lash running then shut the engine off before cranking down the final amount is also arbitrary. What is NOT arbitrary is preloading the lifters slowly, because you don't want a valve kissing a piston, running or not. So, take your time tightening beyond zero lash.
All of that said, I generally adjust three-quarter to one full turn beyond zero lash for all stock to near-stock configurations. It's arbitrary.