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You can all be brand loyal but in reality that doesn't make a lot of practical sense (for more reasons then I care to discuss right now) but what does primarily is availability on your parts. Most AP stores offer decent warranties on alternators and will have these in stock. If you think an AC Delco alternator won't let you down, think again. If you are ordering it from rockauto or the like and it decides to find the cemetery are you okay with waiting a few days for a replacement and then waiting for a credit? It sure is nice to pop two bolts and run down to the parts store and be back up and running in no time. If that doesn't matter to you then what I said is irrelevant to you but for those who daily drive and rely on your trucks, availability and warranty should be helping you decide where to buy those parts.
That alternator should work fine. It is CW rotation. The B+ output post should be clocked the same as the adjuster bolt and the regulator plug just CCW from the post, looking from the front of the alternator. The 87 R10 used a setup virtually identical to what 78 Chevyrado imaged.