My approach is to just add to functionality to fit my needs. No plans for show truck status or anything like that. My focus so far has been on getting her road worthy. I bought the truck to be a hunting truck but it's just too solid and straight to use it like a bulldozer and leave setting in the brush for weeks at a time.
Now, if I was dreaming I think it go expedition style. I would really like to build the truck into a self sustained off-road rig that I could take on the trail for days at a time. Something that could carry food, water, supplies and be a place to sleep for several days out in the wilderness. BUT... That takes $$ and a lot of time. Working and supporting a family of 5 doesn't leave much play time.