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As a suggestion for when you do the floor, a cost effective solution that produces audible results is putting down 1/2" house carpet underlay. I tossed the crumbling factory stuff, used spray glue and put down the underlay under my carpet. It worked out great and like I said, made an audible difference in the reduction of road noise. Cost me like $30 or less including the glue. I use R/T General Purpose spray glue, which is the same kind of stuff car audio shops use to glue carpet on woofer boxes.
I've been wanting to add sound deadening for a while now, but didn't want the expense of dynomat/fatmat, etc. GoatBeard turned me onto a product called Quick Roof http://www.cofair.com/roof.aspx. Sold at Home Depot. $16.45 for a 6"x25" roll. Roughly 12 sqft.So far, I've got one door done. Little trial, but overall very easy. The one photo shows the door panel clips at the bottom of the door. You basically have to cut away just enough of the deadener so the clips will slide side to side.The product suggests applying when above 50 degrees. It was in the high 30s when I applied. The material was just a bit stiff...but definitely laid down nice. Its pretty sticky stuff. I went over the seams with aluminum HVAC tape http://www.homedepot.com/webapp/wcs/stores/servlet/ProductDisplay?storeId=10051&langId=-1&catalogId=10053&productId=100030120