after replacing the 700r4 on my 1985 k10 turbo diesel for the second time, i switched to royal purple atf, i also run RP engine oil and in the transfer case. the royal purple ats works great, it's been about two years now and the transmission shifts great, and no problems. royal purple claims that it will allow the transmission to run cooler and while i have no way of measuring it, (no temp gauge) i can tell you that my diesel runs about 20 degrees cooler and we have never noticed any heat from the transmission. i strongly recommend Royal Purple products. (i would also run rp in the differentials but we have limited slip f/r and royal purple is too slippery to use)
running rp also help increase hp and mph.
Alec