It's called a curve because it's non linear. Many things will determine your ignition timing. One is rpm, as rpm increases so should your spark advance. You can set your total advance around 36° initially and use that as a good starting point. Too much timing will result in preignition which can lead to detonation which will destroy your engine and also cause high tailpipe emissions. Late timing will cause a loss of engine performance and also effect emissions. Depending on combustion chamber design, compression ratio etc you will have to essentially just play with it and see what's right for you. Are you running a distributor? You said vacuum advance feature, do you have an HEI? If so get rid of that! Follow your basic ignition map and tweak it from there. 12° initial and 36° total and try different curves. Results will speak for themselves just pay close attention to your knock sensor signal and the sound of pinging!